TransCanada: Program Design

The TransCanada Institute at the University of Guelph hosted a series of three academic conferences, in 2005, 2007 and 2009, for which I designed the program booklets. Below are sample pages only.

cbcshop.ca – product design

I designed a collection of products for CBC Retro, a line that uses vintage CBC artwork on various items. Besides the artwork editing, I also had to source suppliers and printers, clear legal usage and develop cost structure and a marketing plan.

Some of these products still live online, along with the product blurbs I wrote: Butternut Square Journal, Friendly Giant Brooch

And some live on in posterity only, elevated to indie cool by the cool kids at CBC Radio 3: CBC Retro Superstar Belt Buckle

Indigo Books & Music: Photography

I was responsible for gift product photography for chapters.indigo.ca, taking on the role of both stylist and photographer.

Indigo Books & Music: Marketing Emails

I designed both template-driven, flexible emails as well as unique layouts for large campaigns.

Indigo Books & Music: Boutiques

My work at Indigo included designing boutique pages on the website for seasonal campaigns.